In a recent article, Matej Cíbik claims that some tattoos are immoral because they are imprudent. (Cíbik 2020) In response, I argue that a tattoo can only be immoral if it causes harm to a third party, so that no tattoo is immoral simply because it is reckless. Conflating prudential and moral requirements in the way that Cíbik does would strike at the heart of liberalism, and has deeply counter-intuitive consequences, as we can see when we consider Cíbik's own discussions of suicidal individuals and smokers. After discussing the role of the self/other distinction in liberal moral philosophy, I affirm both the moral neutrality of tattoos and the importance of adopting non-judgemental attitudes towards the choices which a person makes concerning her own body.

Keywords: Tattoos, prudence, morality, liberalism, regret